Beginning on March 6 and thru March 12, 2024, lululemon’s World Ambassador Collective will take part in FURTHER, a first-of-its-kind, 10-woman ultramarathon at Lake Cahuilla in La Quinta, California.
Created with the a number of functions of offering lululemon athletes with the chance to go after a number of distance and time-based world data and private bests, gathering information on feminine efficiency components, and publicizing new attire and sneakers, the occasion is being run on a looped course and spans six days.
The varied group of runners will begin forward of Worldwide Ladies’s Day, which is on Friday, March 8, and consists of Stefanie Flippin, Camille Herron, Kayla Jeter, Mirna Valerio, Devon Yanko, Leah Yingling, Montana Farrah-Seaton, Xiaomeng Jia, Yoon Younger Kang, and Vriko Kwok.
lululemon is bringing collectively its World Ambassador Collective athletes for his or her new FURTHER six-day girls’s ultramarathon occasion. All photographs courtesy of lululemon.
Every girl has totally different targets for the six days of racing.
Herron has been candid along with her targets for the occasion and is getting down to attempt to break the boys’s six-day Worldwide Affiliation of Ultrarunners World Greatest Efficiency of 644.238 miles, which was set by Yiannis Kouros of Greece in 2005. The ladies’s six-day world greatest is 549.063 miles, set by New Zealand’s Sandra Barwick in 1990.
In a promotional video launched by lululemon, Herron says, “I’m excited to push my very own human limits. How far can I’m going for six days? I really feel fairly good that I can break the ladies’s world file however I need to see if it’s potential for me to shut the gender hole to the boys’s world file or exceed the boys’s world file.”
lululemon athletes might be chasing quite a lot of working targets whereas scientists collect physiological, biomechanical, and psychosocial information.
All through the occasion, scientists from the Canadian Sport Institute Pacific and others from lululemon’s analysis community might be gathering physiological, biomechanical, and psychosocial information from all of the athletes.
lululemon can also be utilizing the occasion to launch a number of new merchandise. A customized colorway of the model’s beyondfeel shoe mannequin is part of the product drop, which the athletes will put on all week.
You possibly can comply with reside monitoring of the occasion beginning on Wednesday, reportedly at 9 a.m. U.S. Pacific Customary Time.
No official announcement of the course structure has but been made, however particulars are trickling forth through the content material creators and influencers who’re a part of the manufacturing. The course appears to be like to be a loop of about 2.56 miles miles encircling Lake Cahuilla. The beginning-finish space consists of indoor pods and RVs for every of the athletes. We’ll replace this text ought to course particulars grow to be extra clear.
Devon Yanko goals to check the bounds of her potential throughout FURTHER.
