Innovaccer introduced a new acquisition on Tuesday. The well being information analytics firm is now the only real proprietor of Cured, a Denver-based healthcare digital advertising and buyer relationship administration (CRM) platform. The phrases of the deal weren’t disclosed.
With the deal, Innovaccer positive factors greater than 20 prospects so as to add to its present portfolio of about 95 well being system and digital well being purchasers. A few of Cured’s prospects embody Sutter Well being, UCHealth, VCU Well being and HonorHealth.
The primary objective of the acquisition was to assist Innovaccer develop into a pacesetter in affected person expertise know-how, CEO Abhinav Shashank mentioned in an interview.
The acquisition will assist Innovaccer execute its “ahead technique,” Shashank remarked. He defined that this technique, which Innovaccer put in place about two and a half years in the past, facilities on three pillars: powering the shift towards value-based care, transitioning from encounter-based care to experience-driven care, and boosting productiveness by AI.
Innovaccer wished to make an acquisition to assist it ship on the experience-driven care pillar, Shashank famous. He mentioned Innovaccer checked out “quite a lot of corporations” within the healthcare digital advertising and CRM area and Cured stood out as the most effective acquisition goal as a result of energy of its know-how.
Cured, which was based in 2018, provides instruments that make it simple for suppliers to personalize sufferers’ care journeys, in addition to strengthen affected person loyalty and improve their model presence. Innovaccer plans to merge these instruments with its information analytics capabilities to offer suppliers a extra complete platform for affected person engagement and expertise enchancment.
Combining each corporations’ applied sciences will enable prospects to “interact the affected person in any respect elements of their care journey and supply an expertise that’s so significantly better than what exists in the present day within the healthcare ecosystem,” Shashank defined.
He additionally identified that Cured is a “very data-first enterprise,” much like Innovaccer.
“All the pieces they’ve constructed is on a foundational information mannequin that they’ve created across the affected person. They bring about in information from varied sources and are in a position to do quite a lot of expertise issues so significantly better and in a extra automated approach than the best way others are doing it — they simply cut back the burden for the person in a really, very important approach,” Shashank declared.
Cured’s three cofounders — Andrew Sawyer, Ashmer Aslam and Rohit Narayan — will assume management roles inside Innovaccer to guide the corporate’s affected person engagement and expertise technique, he added.
Photograph: LeoWolfert, Getty Photographs
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