Fezzari Bikes, which launched in 2005, is altering its identify to Ari Bicycles. The brand new identify holds extra that means globally, and is universally straightforward to pronounce, one thing the unique didn’t all the time accomplish.
“Ari is and can proceed to be constructed upon the DNA of Fezzari, and you’ll proceed to see it in each element all the way down to the identify,” stated Chris Washburn, CEO and founding father of the newly named Ari Bicycles. “Our enterprise mannequin facilities on offering custom-fit bikes, top-tier high quality, and financial savings to each rider by means of our direct-to-consumer method, and we’ll proceed that underneath the identify Ari.”
After I interviewed Chris years in the past, he stated the unique identify was supposed to invoke a way of aptitude and elegance, like Ferrari. However in any other case, it had no actual that means. Ari, nonetheless, means “to exist or to be” and carries constructive meanings globally. That completely aligns with their workforce’s core ethos of “Be within the Second”, too.
Ari has eight new bikes coming in 2024
Beginning off with the brand new Nebo Peak, their first light-weight e-MTB (click on that hyperlink for full particulars), you’ll see them launch a variety of latest and up to date street, mountain, and different bikes, too. Search for these to begin trickling out in mid March and proceed all year long.
Within the meantime, they have been promoting off current fashions for a heck of a deal to filter out bikes with the outdated branding. New bikes will ship out with the brand new Ari identify and branding on it, as proven right here.
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