The Atlantic now has greater than 1 million subscriptions and is worthwhile, surpassing two targets that the corporate set a number of years in the past. In an electronic mail to The Atlantic’s employees, quoted partly beneath, Editor in Chief Jeffrey Goldberg and CEO Nicholas Thompson announce this information.
Total income is up greater than 10 % 12 months over 12 months; promoting booked year-to-date can also be up 33 % 12 months over 12 months. Subscriptions to The Atlantic have elevated by double-digit percentages in every of the previous 4 years––and surged 14 % previously 12 months. The Atlantic has greater than doubled the whole variety of paid subscriptions because it launched digital and a digital + print bundle 4 years in the past.
The journal has earned Pulitzer Prizes in every of the previous three years for tales that exemplify depth and vary––an exhaustive investigation into immigration and household separation; a shifting portrait of 1 household’s heartbreaking loss within the 9/11 assaults and their wrestle to maneuver on; and defining protection of the pandemic and the way America failed in its response to the virus. The Atlantic is at the moment nominated for the fourth consecutive 12 months for the highest honor of Basic Excellence within the Nationwide Journal Awards, which it gained in each 2022 and 2023. 5 of the journal’s options and points are additionally nominated for reporting awards.
Beneath is Goldberg and Thompson’s electronic mail to employees:
Pricey All,
Because of the arduous work, creativity, and relentless focus of you, our colleagues, The Atlantic has achieved each profitability and crossed the million-subscription mark. Just a few quick years in the past, once we first outlined these targets, we had been nowhere close to attaining them. So as we speak is a noteworthy day within the historical past of our journal.
After all, the important thing to continued success is to be constructively dissatisfied with the current, and so each of us consider very strongly that our 1 million subscriptions characterize merely the inspiration of future excellence and development. Profitability can also be perilous within the media trade, and we’re going to proceed to be extremely disciplined in how we run our operations.
2024 might be some of the consequential years within the historical past of our journal. The journalistic excellence and urgency we deliver to our protection will set a typical for the trade and assist information our readers by way of harmful instances. All of us have the identical purpose: to assist and advance our historic mission; to always innovate; and to succeed in new readers throughout the globe daily. Thanks all in your glorious work, and congratulations.
With appreciation.
Jeff and Nick
Supply hyperlink
